What is digital marketing and what advantages does it have?

What is digital marketing and what advantages does it have?

If you are interested in discovering what digital marketing is, also called online marketing, you should know that it is all those actions that a company develops to do Internet marketing and that aim to create valuable relationships with customers.

The media and channels in the web 2.0 are multiple and varied, with many advantages for the commercialization of the products or services that any business, company or brand can offer. It is, therefore, a perfect complement to the traditional marketing that has been generated thanks to the increasing proliferation of users and consumers on the Internet.

Advantages of digital marketing

The benefits of a good online marketing strategy or online marketing campaign are many, and almost all of them could host the possibility of obtaining results 24 hours a day, 365 days a year. The world of Internet does not rest, and it is necessary to take advantage of it. Take note of its possibilities:

Cost savings

The price of digital marketing actions and online advertising is substantially lower than that of traditional ones. Many of these actions are accessible to companies that would not have options in media such as television or radio due to their high costs. This world has changed so much with the technological revolution that the maintenance of a website itself is practically zero.


The Internet has erased borders and all the initiatives you develop can reach any point on the planet where you can navigate. Access to information is immediate and any changes or updates are recorded in real time. The benefits are enormous. It is no longer necessary to wait infinitely long to see how a change is applied or to have geographic biases due to the remoteness of those who could be potential clients.


The scope of the publications, the audience, publications on social networks … everything is measurable in online marketing relatively easily compared to other media.


Dividing customers has advantages such as being able to focus actions on a single, very specific type of audience or even measure based on that same type. It is about being able to know information from users to give them the best service.

Channels of digital marketing

The variety of media and the use of multichannel by customers makes it possible to perform various actions depending on which channel is used. Of course, always responding to a previously defined online marketing plan.

Web page

It is the main part of the company in the online world and the way to show yourself to the world. The elements in the design of your website must represent a showcase where you have to try to convince. The first impression when they arrive on your website is the one that counts.

In most cases, your website will be the epicenter of inbound marketing strategies based on attracting customers to the pages that show your products or services.

SEM, including SEO and SEA

SEM (Search Engine Marketing) or search engine marketing and optimization for web positioning in search engines are the main objectives of digital marketing and, as such, it has to be something developed efficiently, either organically with the SEO (Search Engine Optimization) using keywords and other resources, or sponsored with SEA (Search Engine Advertising), in which case, the star platform is Google Ads (formerly Google Adwords).

Social networks

They are a primary communication channel with customers and we must take maximum care of them. The objective, in addition to that, is to carry out concrete marketing actions on social networks at the most appropriate times to build loyalty and create engagement.

The concept of content marketing is closely related to the dissemination of materials through social networks to gain the trust of the target audience.

On the other hand, it is a good practice, which is increasingly widespread, to use social networks as a channel for customer service, including updated information and advice.

Email marketing

It is a strategy to send segmented emails to a contact database. Its objective is to create new clients or retain loyalty through information regarding news, news, actions and campaigns or by conducting satisfaction surveys.


It is about the advertising shown in various formats and in examples such as websites or social networks. The intermediaries between the advertisers and the web are the affiliates and it is through their networks where you will have to manage it. The way to pay for this process can be through different options or cost models. These are some examples:

1. CPC: Cost per Click. The advertiser stops for every click on their ad.

2. CPA: Cost per Action. The advertiser only pays when whoever clicks performs a certain action. Normally this action is to buy.

3. CPM: Cost per Thousand Impressions. A fee is paid when the ad is shown a thousand times.

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